West Allis Senior Center
Branding & Identity
Print & Digital Content
In 2025, the Southwest Suburban Health Department approached the City of West Allis’s marketing department to request help in rejuvenating the perception of the West Allis Senior Center. The Marketing group, which consisted of the Director, Social Media Strategist, and myself developed a new voice, identity, and logomark to help position the Senior Center in a better place for them to begin a journey of bringing in new members and volunteers.
During this project, I developed:
- A moodboard & research on the 55+ year old demographic and Senior Center competitors
- Three Final logos to evoke feelings of community, growth, and adventure
- A presentation with the 3 final logos for the Health Department to choose
- Branding guidelines with the final chosen logo
The branding I developed for the West Allis Senior Center remains in use today.
You can see the official release of the logo in this article.
