End Demand. End Exploitation.
Advertising Design
& UX/UI
This was a unqiue trafficking awareness campaign I had the privilege of concepting and ideating for.
My demographic was the “Johns”; the buyers in the situations.
My concept revolved around this: Appeal to the Johns. Humanize Women. Empathize with John’s struggles. Guide them to better options.
The final concept was creating 2 series of web banners, one for NSFW sites that the Johns would believe is for a meet-up, and another set that was for general awareness. The banners would lead to a website sharing survivor stories and providing resources for Johns so they wouldn’t be contributing to sex trafficking.
To see the webflow of the concept, view the presentation video here! ︎
