Rockabilly Chili
Advertising Design & Motion Graphics
This ad campaign sought to bring in more customers for an annual local festival, while still using the reoccuring main character in a new theme.
I chose an “American Traditional Tattoo” theme, and played off of Rockabilly culture to pull in a gender-neutral middle aged demographic that would be more likely to identify with what the festival provides.
![](https://freight.cargo.site/t/original/i/6a377d4cf909528eb306f7b9c24f02d8672b9090883db780259dbdf315bf7e1e/Rockabilly-Poster-V3.png)
![](https://freight.cargo.site/t/original/i/146931dacc98fc1420c076c4ce7d483f837c887b08ada7b9dc1739efce2a76c0/landing-page.png)
![](https://freight.cargo.site/t/original/i/61599274da2e139a9cb82f45b6db99436ad78d7f23cc12f85149f959b35144b1/160x600_Banner_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/4b2f0f16c14ada7ac4791dc900ee9a80d6475bc1a564bf49656370d72b15926b/Comp_1_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/34286a5bcff4c65a537cdd0fccb34858cd97f5f272963f22557102b91207ed3a/Rockabilly-Static-oversize-copy.png)
![](https://freight.cargo.site/t/original/i/f9965b7fbb1d6348efb6469de928aa44120fb7c68f962ceaf1dbd13a15bf4d67/Poster-on-Bus-Stop-Mockup-copy.png)
![](https://freight.cargo.site/t/original/i/97988ba2de0655bba57983374f38af69c9d9696361f345c5dc745df56f2a42f2/300x250_Banner_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/5646b4acb1ff42fbc2c21324501c7c9b119b5a80ca2a0d61a7524e5f10a7af37/720x90_Banner_AdobeExpress.gif)