Freight Text
Publication Design & Typography
This type specimen was made in order to use a humanist-class serif and create modernized, exciting compositions.
Showcasing the typeface’s options and breaking the notion of humanist type being outdated was achieved through the vibrant color palette & letterform interaction with overlays and overlaps.
This brand was crafted for a an 18-35 demographic, middle class.
![](https://freight.cargo.site/t/original/i/c30d24fcaf5f14a95ab0bb8c0327408a595bd9dda222f2df0210f99b569edfc0/Free_Landscape_Brochure_Mockup_05.png)
![](https://freight.cargo.site/t/original/i/213b7b9d1e36d4019334f68720968f85ef690a5bc6caa2b4aa9ec0be54a91927/Free_Landscape_Brochure_Mockup_01.png)
![](https://freight.cargo.site/t/original/i/238fabdfba938714740d7cccff82b3bfe8dc7b042b00ad8c65a4c4ddf84938f0/TypeSpecimenBookV57.jpg)
![](https://freight.cargo.site/t/original/i/d51e6a04331f5eba608f0b8195361e08ee04f75303f942b158aa3848fdcbc44d/TypeSpecimenBookV52.jpg)
![](https://freight.cargo.site/t/original/i/cfa8da6dafa0ed22be7b019e9889a03a9bc45a2ccaf5a18ba8d4cfdda4e75d93/Free_Landscape_Brochure_Mockup_03.png)