Unagi Sushi

Identity & Branding

I wanted to try my hand at doing a small food brand & identity, and I decided to craft an unconventional sushi brand with a lighter color palette. Thus came Unagi sushi! 

The brand’s colors were crafted based off of crab meat and wasabi. Organic shapes and language were used to allude to the fresh oceanic sources Unagi Sushi’s ingredients came from!

This brand was crafted for a younger demographic, 16-25 years old, blue collar to middle class.